Workopolis launches new pay-per-applicant hiring model

Call it a revolution in recruiting: Applify

(Toronto, ON) September 15, 2015 In a new study released today by Workopolis, 68 per cent of hiring managers in Canada said they find it difficult to find talent, with 41 per cent stating that they end up going over their budget to find the right person. In an effort to simplify the way businesses employ talent, Workopolis introduces Applify: a new-to-Canada recruitment tool that shatters hiring models before it.

With hiring on the rise over the next 12 months in Canada, companies across the country are on the lookout for quality candidates — attracting those applicants brings its own set of challenges, including limited reach. In fact, 72 per cent of hiring managers noted they would benefit from having visibility with a larger group of candidates.

“The numbers speak volumes in terms of identifying a huge opportunity for us to help companies use their hiring budgets —big or small— more effectively,” said Tara Talbot, VP of HR, Workopolis. “Companies will now have the ability to pay per applicant.”

Introducing Applify: How it Works

Applify works to promote your jobs to the best candidates where they live, work, and play on the web.

    1. Applify imports jobs from your career site
    2. From the Applify dashboard, you select which jobs you want to sponsor and you set the price you’re willing to pay per applicant
    3. You benefit from extended reach for your job posting as it is distributed through the Applify Network – with no additional effort required on your part
    4. Applications flow into your ATS, as usual, but through the Applify dashboard, you can access real time results on the number of applicants and your budget to date
    5. You pay only when you receive an applicant

Job Posting ROI

With 58 per cent of hiring managers citing a lack of meaningful analytics on the performance of their job postings, Applify includes a sophisticated dashboard that shows in real-time exactly how just many applicants each posting receives for every dollar spent.

“Applify bridges that gap for businesses looking for applicants, without the risk of exhausting your recruitment budget on clicks,” said Talbot. “Knowledge is power — through our proprietary technology we will provide a comprehensive understanding of how your posting is performing along the way to better track your spend.”

Applify is now available; please visit for more information.


Founded in 2000, Workopolis is Canada's leading career site helping employers and candidates connect with each other online. In addition to the millions of monthly visitors to, Workopolis reaches users across the web through exclusive partnerships and community sites as well as through innovative use of social networking sites and mobile optimization.

Canadian owned and operated, Workopolis is an equal partnership between Toronto Star Newspapers Ltd., a wholly-owned subsidiary of Torstar Corporation, and Square Victoria Digital Properties Inc., a wholly-owned subsidiary of Power Corporation of Canada.

Applify infographic:

Media Contact:

Peter Harris, Workopolis Editor,

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