Workopolis Launches The Workshop

New employer brand marketing service provides industry-leading marketing and recruitment expertise to help Canadian employers attract talent


Toronto (March, 2015) - Workopolis announces the official launch of The Workshop by Workopolis (, a new service dedicated to helping Canadian companies bring out the best in their employer brand to attract the right candidates.

As part of the Workopolis team, The Workshop is made up of recruitment marketing experts who offer services to employers including: advertising, web development and design, copywriting, video production and photography.

The Workshop is headed up by Anne Valeri, Director of Creative Services for Workopolis. "Our clients have fantastic stories to tell, they're great places to work, but many struggle with how to get that message out there to attract the talented candidates they need to hire," says Valeri. "That's where The Workshop comes in. We leverage our marketing expertise and job seeker knowledge to help companies craft their unique employer brand story and put it in front of the right audience."

Workopolis' strategic focus with the launch of The Workshop is to provide more robust services to those clients who may not have in-house creative departments or access to their own internal marketing resources and who want to avoid expensive stand-along marketing agency fees.

"We're very excited to add The Workshop team to our portfolio of services for Canadian employers," said Kelly Dixon, President of Workopolis. "It allows us to leverage our core strengths: in-depth knowledge of the Canadian labour market, and online branding and advertising expertise to help connect employers with the talent they need to grow their companies."

Find out more about The Workshop by Workopolis at

About Workopolis:

Founded in 2000, Workopolis is Canada’s leading career site helping employers and candidates connect with each other online. In addition to the millions of monthly visitors to, Workopolis reaches users across the web through exclusive partnerships and community sites as well as through innovative use of social networking sites and mobile optimizations.

Canadian owned and operated, Workopolis is an equal partnership between Toronto Star Newspapers Ltd., a wholly-owned subsidiary of Torstar Corporation, and Square Victoria Digital Properties Inc., a wholly-owned subsidiary of Power Corporation of Canada.

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For more information

Peter Harris
Workopolis Public Relations
(416) 957-8292

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